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Getting Google AdSense approval is a big goal for every new blogger but it’s not always easy.
Many bloggers apply and get rejected, and it can be really frustrating. I know the feeling because I’ve been through it too. But here’s the truth: most AdSense rejections happen because of small mistakes, and those mistakes can be fixed.
In this blog post, I’ll show you the main reasons why Google AdSense rejects blogs and how you can fix each one. I’ve kept everything simple and easy to follow, so even if you're just starting, you’ll understand what to do.
I’ve also shared a real story about how I got my first AdSense approval on a free Blogger site. So make sure to read the full post, it could be the reason you finally get approved.
Note: In this blog post, I’ve mainly focused on Blogger because that’s the platform I use and recommend for beginners. However, the tips and reasons for AdSense rejection I’ve shared here also apply to other platforms like WordPress, Wix, and others. Just make sure your blog follows the same basic guidelines.
Common Reasons Why Google AdSense Rejects Applications
Now, let me get into the main focus of this blog post on the reasons why Google AdSense may reject your application.
Below, I have listed all the most common reasons for AdSense rejection. I have also provided solutions for each reason, so that you can fix them and increase your chances of getting approved.
1. Insufficient Content
Google AdSense only approves applications from blogs that have enough high-quality and original content. If your blog has very little text or is still under construction, your application will likely be rejected.
Fix: Before you submit your application to Google AdSense, make sure you have written at least 15 to 20 blog posts. Each post should be long enough, I recommend writing more than 500 words in every post.
Also, your blog should have more written content than images, videos, or Flash elements. If your blog is mostly filled with pictures or videos without useful text, it might not be approved. Never apply while your blog is still under construction or only has the default template with no posts.
2. Site Navigation Issues
If your blog is hard to navigate, it can negatively affect the user experience and Google AdSense will not approve it since sites with navigation issues confuses visitors.
Navigation problems may include things like broken links, pages behind a login or restricted access, too many redirects, annoying pop-ups, or even hidden dialers. All these issues can make it difficult for users to browse your blog, and that’s one of the reasons why your application might get rejected.
Fix: To solve this, you need to make sure your blog is easy to use and user-friendly. Set up a clean layout with a proper menu, visible sidebar, footer, and make sure your template is mobile-friendly. This will help users find what they need without any trouble.
I recommend using one of the following Blogger templates that are designed with good navigation in mind:
You can also explore more Blogger templates if you want a layout that fits your blog better.
3. Missing Important Pages
Before signing up for Google AdSense, it’s important to make sure your blog has all the essential pages. These pages show Google that your blog is professional, trustworthy, and ready to provide value to visitors. They also help you build trust with your audience, which can increase your chances of getting approved.
Here are the important pages you must include:
- About Us: This page is where you introduce yourself and give details about your blog. Tell visitors what your site is about and what kind of content they can expect. It helps both your readers and Google to understand your website better.
- Contact Us: You need a page where your visitors can contact you. You can include your email address, a contact form, or even your social media links. This shows that you are open to communication and ready to support your audience.
- Privacy Policy: On this page, explain how you collect and use information from your visitors. Mention things like cookies, user data, and how you protect their privacy. This page is very important and Google checks for it.
- Terms and Conditions: This page outlines the rules for using your blog. It protects your blog legally and helps users know what is allowed and what is not.
Adding these pages can help solve one of the common AdSense rejection reasons, so make sure they are all properly written and easy to find in your blog’s menu.
4. Content Quality Issues
If your site contains low-quality content that doesn’t provide any real value to users, then your application for Google AdSense will most likely be rejected.
You’ve probably heard the term "low-quality content" several times before, but maybe you're still wondering what it actually means. Don’t worry I’ll break it down for you by explaining four types of content that Google considers low quality:
- Automatically generated content: This is content created by bots or automated tools, mostly stuffed with keywords just to rank on search engines. In most cases, it doesn’t make any sense to real users and fails to provide any useful information.
- Thin affiliate pages: These are pages that only focus on promoting affiliate links without offering any extra value. If you’re involved in affiliate marketing, make sure to write original product reviews and helpful content rather than copying product descriptions. Your affiliate program should not be the main focus of your entire blog.
- Replicated or duplicated content: This is when you copy articles or parts of content from other websites. Even if the content looks helpful, if it’s not written by you, Google won’t consider it original snd this can lead to rejection.
- Doorway pages: These are pages that are created just to target specific keywords but don’t offer much real content. In most cases, they all lead users to the same destination. For example, having several domains or pages that redirect visitors to a single page without offering unique content on each one.
To fix this issue, always focus on writing content that is helpful, original, and created by you. Provide real value to your visitors something that makes them want to come back to your site again. If your content solves a problem, teaches something new, or answers a question clearly, then you’re on the right track.
5. Traffic Source Issues
Another reason that can lead to AdSense rejection is where your traffic is coming from. If Google finds out that your blog receives fake or unnatural traffic such as using bots or joining traffic exchange programs your application will most likely be rejected. These kinds of traffic sources are considered invalid because they don’t bring real, interested visitors to your blog, and Google AdSense only wants to show ads to real people who can engage with them.
Traffic exchanges are services or groups where bloggers agree to visit each other’s sites just to increase traffic numbers, but this doesn’t mean that the visitors actually care about your content. Similarly, bots are automated scripts that visit your blog without any human interaction. Both of these can make your traffic look suspicious in the eyes of Google, and that’s why it becomes one of the common AdSense rejection reasons.
Fix: To solve this, you should focus on attracting genuine and organic traffic. This means putting your efforts into writing useful, original, and engaging blog posts that can appear on Google search results. Learn and apply basic SEO (Search Engine Optimization) to help your content rank higher in search engines, which will naturally bring in visitors who are interested in your topic. Never try shortcuts when it comes to traffic it’s better to grow slowly with real readers than to use fake methods that can get your blog disapproved or even banned from AdSense in the long run.
6. Unsupported Language
One of the AdSense rejection reasons you might not think about is the language used on your blog. If most of your content is written in a language that is not supported by Google AdSense, your application will be rejected straight away. Google only allows websites that use languages listed in their supported languages page.
This can be a problem especially if you are blogging in a local or uncommon language that’s not yet supported by AdSense. Google needs to be able to read and understand your content to check if it follows their policies, so using an unsupported language will stop your application from going through.
Fix:Translate your blog’s content into a language that Google AdSense supports. Make sure most of your blog posts are written in that supported language before you apply. You don’t need to remove your old posts, just make sure the majority of your blog is in a supported language. You can check the full list of supported languages on the official AdSense website.
7. Multiple AdSense Accounts
Google AdSense has a strict policy that says each person is only allowed to have one account. If you try to open a second account using the same name, address, or payment details, Google will detect it and your new account will either be rejected or disabled.
This usually happens when someone forgets they had already created an AdSense account in the past, or they try to create another one thinking it might help them earn more. But it doesn't work that way.
Fix:If you already have an existing AdSense account, you should not apply again. Instead, recover access to your old account if you've lost it. You can reset your login details using your email. If you have two accounts by mistake, choose one and close the other permanently. After that, continue using only one active account as per Google’s policy.
8. Content Policy Violations
Another serious AdSense rejection reason is having content that breaks Google’s content policies. If your blog contains anything that goes against their rules, it will not be approved. Google wants to make sure all ads are shown on safe and trustworthy websites.
Now let me explain some examples of content that can cause rejection:
- Writing content that teaches or helps people do illegal things or content that harms someone else's legal rights.
- Posting things that spread hate, for example; content that hates people based on their religion, race, gender, or identity.
- Any content that supports self-harm or talks about hurting yourself or others.
- Content that supports hunting or killing of animals, or promotes products made from endangered species.
- Publishing fake or misleading information, like saying vaccines don’t work or claiming that climate change is a lie.
Google has a full list of what’s allowed and what’s not. I can't mention all of them here, but I highly recommend you check the full Google Publisher Policies from Google AdSense before applying.
9. You Have Less Than 18 Years
Google AdSense only allows people who are 18 years or older to apply. This is part of their terms and conditions, and if you’re below this age, your application will be denied automatically.
But don’t worry if you're still under 18. You can still run AdSense by asking your parent or guardian to apply for the program using their own Google account. When the account gets approved, the earnings will go into their account until you are old enough to manage it yourself.
This is a smart and safe way to start your blogging journey early without breaking any of Google’s rules.
These are the most common AdSense rejection reasons, and I’ve shared possible solutions to help you fix them and increase your chances of getting approved.
Things That Do NOT Affect AdSense Approval
There are many wrong ideas out there about what really affects AdSense approval. But before I explain more, let me share a short story from my own experience.
Real story
My name is Stephano. I started my blogging journey using Blogger. At that time, I had no money to buy a domain or invest in anything. So, I began with a free Blogspot subdomain (that ends with
.blogspot.com). I worked hard on the blog and wrote posts focused on ethical hacking and cybersecurity. After running the blog for just one month, I decided to apply for the Google AdSense program.To my surprise, I was approved even though my blog was getting less than 100 daily views!
And yes, that blog still exists today. You can check it out here: terminaltools.blogspot.com.
Now from this real experience, I can confidently say that some of the things people often worry about do not affect your chances of getting approved. Let’s clear up the confusion:
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Low Traffic Doesn’t Matter
Many bloggers believe that you need thousands of views daily to get AdSense approval, but that’s not true. Google does not require a specific traffic number. What matters more is the quality of your content and whether your blog follows AdSense policies.
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Free Domains Are Accepted
You don’t need a custom domain like
.comor.netto get approved. AdSense also approves blogs with free domains like.blogspot.com.While custom domains are great for branding and SEO, they are not a requirement for AdSense approval. -
New Blogs Can Still Be Approved
Even if your blog is new, as long as you’re following Google AdSense rules and posting helpful, original content, you still have a high chance of approval. Age of the blog isn’t the issue compliance and content quality are.
If you haven’t yet seen my full guide on How to Get Google AdSense Approval for Your Free Blogger Blog, be sure to check it out!
Bonus Tips to Improve Your AdSense Approval Chances
Now that you know the main reasons why AdSense rejects blogs, I want to share a few extra tips that can help you get approved faster. These are not official rules from Google, but I personally recommend them based on my experience. They can help you avoid common issues and make your blog look more professional.
1. Make sure your blog is indexed by Google
When your blog is indexed, it means Google has added it to its search engine. This helps your blog posts show up in search results and brings in organic traffic. You can check and submit your blog to Google Search Console to make sure everything is fine.
Note: AdSense can still approve your blog even if it's not indexed, but if you want to earn from ads, you need traffic. So, it’s better to make sure your blog is indexed.
2. Wait at least 1–2 months before applying
I know many bloggers apply for AdSense just a few days after creating their blog, but that’s not always a good idea. It takes time to build trust with both your readers and Google. Waiting 1 to 2 months gives you time to publish more content, improve your design, and get some traffic. This can make your blog look more active and complete.
Conclusion
Getting approved for Google AdSense with a free Blogger blog may seem hard, but it is very possible if you follow the right steps and avoid common mistakes.
Focus on:
- Creating original and helpful content
- Designing a clean and user-friendly blog layout
- Following Google AdSense policies
- Being patient and consistent
Make your blog look professional. Write content that adds real value to your readers. When you are ready to apply, do so with confidence. If your application is rejected, read the email carefully, fix the problems, and then reapply.
If you follow everything I have explained in this blog post, you will be fully prepared to get AdSense approval and start earning money from your blog.
If you have any questions about this topic or blogging in general, feel free to ask in the comment section below. If your question is private, you can also contact me by email. I am always happy to help. BlogZeros
